- Client: IBM
People thought that Lotus was just an email programme. To demonstrate its ability to connect multiple sources of live data, we connected Heathrow's live air traffic control data and live scores from the Wimbledon Tennis Championship. We then mashed it up with players’ nationalities to create live, useful, customised messages for departing passengers at Heathrow’s Terminal 5.
Over 300 unique headlines appeared on 73 digital airport screens during the two weeks of the Wimbledon Tennis Championships.
Cannes Lions, DMA'S UK, Campaign Big Awards, D&AD, DMA Echos.