IBM SEER 2.0
- Client: IBM
Very few people at Wimbledon get tickets to watch to the big matches, so we decided to give everybody the chance to watch the tennis with SEER 2.0. SEER 2.0 gave tennis fans at Wimbledon x-ray vision. They could use their phones to ‘see through the walls’ and watch any tennis match live.
SEER 2.0 was following in the footsteps of the first SEER an app that delivered groundbreaking live Augmented Reality data to your phone. The only way to follow it up was to create another world first and a new story for the press to pick up on. We succeeded. Our live video was a first for an app. And we were featured on TV – including half an hour of coverage on the BBC alone.
DMA Echos, DMA'S UK, Cannes Lions.