The Gnome Experiment 

  • Client: Kern and Sohn Precison Scales

To help Kern grow in the education and science sectors, we would make the dry topic of precision weighing globally newsworthy by holding what all scientists love – an experiment. One that demonstrates the prowess of Kern scales.

An experiment could easily have failed to generate publicity. So we used a twist on the travelling gnome prank to prove a fascinating, little-known theory about Earth’s gravity. The story charmed journalists, scientists and teachers around the world.


Cannes Lions, Clio Award, Lovie Award, Campaign Big Award, London International Award, DMA'S UK, DMA Echo's, Creative Circle, Creative Review, D&AD.