- Client: Roam Delivery
We discovered Volvo labs had been working on a ‘digital key’ technology. But the tech wasn’t meaningful to consumers. Based on the insight that home delivery of online purchases is a headache, we took the basic technology and turned it into something that existing Volvo owners could brag to their friends about; Roam, the world’s first direct-to-car delivery. Operated via a mobile app, Volvo drivers would be able to give a delivery company access to the trunk of their car for a fixed time period (the rest of the car was immobilized).
Cannes Lions, WPPED Cream, Best of Ogilvy, London International, Cannes Innovation