Period or Not, She Can

  • Client: Kimberly Clark

In 2016 I became the Global ECD for Kimberley Clark. We launched a new brand idea for Kotex Femcare called 'Period or Not, She Can' which challenged the societal stigmas around periods, stigmas which hold women back. We devised a new logo for Kotex which incorporated the Female symbol to make a strong statement that the brand backed women's progress. In just two years sales leapt +16% year on year in Brazil, +15% in China and 40% over target in Canada. These amazing results were recognised on the international stage with  7 Effies (Advertising Effectiveness Awards). 


7 Effie Awards